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Awareness animations

Awareness animations

January 2019


Animations created to raise awareness around plastic use and meat consumption. Made with a small team of creatives at Clarify.

For one of the animation we partnered with Vegan Masters. This company from Amsterdam produces delicious, ready-made vegan meals. For a week the entire office at in60seconds had a vegan lunch, to discover how reducing meat consumption can be easily done!



Creative direction and concept by me and Karin van Zon / Storyboard by me / Character design and animation by Paul Goos / Background design by Karin van Zon / Animation by Almar Sloot / Copy by Tom Tiepermann / Project management by Clarify

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