Awareness animations

January 2019

Animation

Animations created to raise awareness around plastic use and meat consumption. Made with a small team of creatives at Clarify.

For one of the animation we partnered with Vegan Masters. This company from Amsterdam produces delicious, ready-made vegan meals. For a week the entire office at in60seconds had a vegan lunch, to discover how reducing meat consumption can be easily done!

Storyboards

Visual_Lab_recycling-1.pdf_0013_Layer 1.

Visual_Lab_recycling-1.pdf_0012_Visual_L

Visual_Lab_recycling-1.pdf_0011_Visual_L

Visual_Lab_recycling-1.pdf_0010_Visual_L

Visual_Lab_recycling-1.pdf_0009_Visual_L

Visual_Lab_recycling-1.pdf_0008_Visual_L

Visual_Lab_recycling-1.pdf_0007_Visual_L

Visual_Lab_recycling-1.pdf_0006_Visual_L

Visual_Lab_recycling-1.pdf_0005_Visual_L

Visual_Lab_recycling-1.pdf_0004_Visual_L

Visual_Lab_recycling-1.pdf_0003_Visual_L

Visual_Lab_recycling-1.pdf_0002_Visual_L

Visual_Lab_recycling-1.pdf_0001_Visual_L

Visual_Lab_recycling-1.pdf_0000_Visual_L

Credits

Creative direction and concept by me and Karin van Zon / Storyboard by me / Character design and animation by Paul Goos / Background design by Karin van Zon / Animation by Almar Sloot / Copy by Tom Tiepermann / Project management by Clarify