Tony's Chocolonely and Ben&Jerry's
A Chocolate Love A-fair
June - December 2022
Social media campaign
The idea of this campaign was to create a love affair between the two brands to announce a product collaboration and that Ben&Jerry's started using the Tony's Open Chain source to get fair trade cacao.
The love affair was divided in 3 phases. The first step was to announce that Tony's was on the market looking for love. Followed by hints of a flirt between the two brands.
Initial sketches of phase 1:
The products launch with explanations of the cause.
Phase 3 - in progress
Creative direction and strategy by Tony's Chocolonely / Social media concept and design execution by me in collaboration with the creative team of Tony's Chocolonely / Animation by Almar Sloot